SEO_Charu

Worked on the SEO growth strategy for AI Coursera, an AI-focused educational platform, with the objective of improving organic visibility, keyword rankings, user acquisition, and search performance. The project involved conducting a detailed Technical SEO Audit, optimizing website structure, improving crawlability and indexability, and enhancing overall site performance through better page speed, mobile responsiveness, sitemap optimization, and internal linking.A comprehensive Keyword Research and Search Intent Analysis process was carried out to identify high-potential opportunities within the AI and online education niche. This was followed by extensive On-Page SEO Optimization, including improvements to meta titles, meta descriptions, heading structures, URL architecture, image alt attributes, and content organization to increase search engine relevance and user engagement.Using tools such as Google Search Console, Google Analytics 4, Ahrefs, and SEMrush, website performance was continuously monitored and refined through data-driven decision-making. These SEO initiatives contributed to improved organic search visibility, keyword positioning, search impressions, click-through rates (CTR), and organic traffic growth, ultimately helping establish a strong foundation for the website's successful monetization and long-term organic growth.Core Skills Demonstrated: Technical SEO, On-Page SEO, Keyword Research, Content Optimization, Search Console Analysis, SEO Auditing, Organic Growth Strategy, and Performance Analytics.