Silver Spoon Hostels META Ads data
Meta Ads · Mar 1 – Apr 30, 2026
Silver Spoon
Campaign Report
60-day performance snapshot · 1 Campaign · Age & gender breakdown
2.69L
Total Reach
3.36L
Impressions
₹3,472
Amount Spent
296
Results
777
Link Clicks
₹11.73
Avg Cost / Result
Audience Reach
Who Did We Reach?
Reach and impressions broken down by age group (excluding 'Unknown'). 18–24 dominated delivery by a wide margin.
Reach by Age Group
Impressions by Age Group
Budget Performance
Spend vs. Results
How ad spend mapped to actual results across known age groups. Best efficiency emerged in the 35–44 and 55–64 male segments.
Amount Spent (₹) by Age
Results by Age Group
Gender Breakdown
Male vs. Female Performance
Males received significantly more reach and spend, but females in 18–24 showed competitive CTR — a segment worth scaling.
Reach by Gender
Spend by Gender
Results by Gender
Cost Efficiency
CPM & CTR by Age
CPM (cost per 1,000 impressions) vs. click-through rate across age bands. Lower CPM + higher CTR = best value segments.
CPM (₹) by Age – Male
CTR (%) by Age – Male
Raw Data View
Segment-by-Segment Breakdown
Key metrics per age × gender segment. Sorted by amount spent.
| Age | Gender | Reach | Spend (₹) | Results | Link Clicks | CTR % | CPM (₹) | Reach share |
|---|
Key Takeaways
What the Data Says
18–24 Male: High Reach, High Volume
Captured 53K reach and 138 results — biggest absolute performer, but also most spend at ₹1,661.
35–44 Male: Best CTR (1.49%)
Higher CTR than any other main segment. Cost-effective at ₹5.17 CPC — a segment to scale.
Unknown audience: Wasted ₹218
179K impressions to unknown users delivered only 20 results. Better targeting can reallocate this budget.
Female segments are under-explored
Combined female reach was only ~12K vs ~77K male. Testing equal budget split could unlock untapped demand.
55–64 Male: Lowest CPM (₹26.5), decent CTR
Cheapest audience to reach with 2.09% CTR. Small but efficient — worth including in future campaigns.
Overall CPR: ₹11.73
296 results on ₹3,472 spend. Campaign shows strong bottom-funnel efficiency for a local brand.
Data source: Meta Ads Manager export · Silver Spoon · March 1 – April 30, 2026 · Prepared by Charunikaa